Keeping Picture Private?

Social-media websites are trying to evolve advertising as quickly as they have online communication. Social news sites Digg, Reddit and StumbleUpon all are experimenting with user-ranked ads.

Facebook is taking a different approach by sticking your mugshot directly into your friends' sponsored posts.

Your digital endorsement is only supposed to kick in with your "relevant social actions." But a mix-up last week had third-party Facebook apps randomly serving ads with users' faces.

So this way they are saving thousands by not hiring ad models or anything.

Buried in the social network's privacy settings is the ability to opt out of being a corporate shill.

So, if you don't opt out.

You default and other pictures could be in a corporate black hole.

If you don't want to lend your identity to Facebook's ad program, log onto the website, go to News Feed and Wall ad tab in privacy settings and set "appearance in Facebook ads" to "no one."

This way, your at least considered in owning the picture.

There. Doesn't it feel good not to involuntarily endorse things?